TRICARE® Trademark and Branding Program

The TRICARE name, certain program option names, and logos are registered trademarks of the Department of Defense, Defense Health Agency and may not be used or reproduced without its written consent.  

The TRICARE Trademark and Branding Program exists to regulate the usage of the TRICARE marks worldwide. This page is the official online source of information for members of the public seeking information about TRICARE trademarks and contains valuable information regarding the internal and external use of TRICARE-owned trademarks. 

TRICARE Brand Style Guide

The TRICARE Brand Style Guide aids individuals in the proper designing of products bearing the TRICARE marks. Part of protecting these marks is ensuring they are used correctly and in good taste. Use of the TRICARE marks must adhere to guidelines outlined in the "TRICARE Brand Style Guide."

  Download TRICARE Brand Style Guide

To ensure consistent and accurate use of the TRICARE brand, approved brand templates are available for download below. These templates are designed to support common communication needs while maintaining visual and messaging consistency across all platforms.

Available Templates

The following TRICARE-branded templates are provided for download:

• Landscape Social Post (1080x1920px)
• Portrait Social Post (1350x1080px)
• Story Social Post (1920x1080px)
• Vertical Video Template (1920x1080px)
• Letterhead Template (8.5x11in)
• Poster Template (18x24in)
• Pharmacy Slip Template (8.5x4in)

Template Usage Guidelines

Each template includes specific instructions outlining proper usage, layout, spacing, typography, logo placement, and content considerations. These instructions must be followed when creating materials using the templates. All templates are built to align with the TRICARE Brand Guidelines. Users may not alter template elements in a way that conflicts with established brand standards, including but not limited to colors, logos, fonts, or overall layout. Using the approved templates as provided helps ensure clarity, consistency, and brand integrity across all TRICARE communications. 

TRICARE Brand Identity

The TRICARE marks are registered trademarks. Alteration of the approved marks in any way is prohibited. Permission to use them for commercial enterprises and for advertising purposes (free or paid) is required.

The following marks have been approved for official use.

TRICARE Logo	TRICARE Wordmark

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