TRICARE Receives two Magellan Awards in the 2008 Communications Campaign Competition
Two campaigns, the Wounded, Ill and Injured Service Members Campaign and the Childhood Obesity Prevention and Awareness Campaign, received Magellan Awards
in this year’s Communications Campaign Competition.
The Wounded, Ill and Injured Service Members Campaign took first place platinum and the Childhood Obesity Prevention and Awareness Campaign took second
place gold—both in the Community Relations, Government and Education category. The Wounded Warrior campaign also received the Special Achievement award
for “Best on a Limited Budget” against all other submissions.
Both campaigns were also highly ranked in the Top 50 Communication Campaigns. The Top 50 are awards given to the highest-scoring entries regardless of
category. The Wounded Warrior campaign took the number eight spot and Childhood Obesity the number 24 spot out of more than 450 entries. Additionally,
for the first time, TRICARE was listed in the top 10 along with recognizable commercial and government organizations such as ESPN, NASA and Coca Cola.
Spearheaded by the Communications and Customer Service Directorate, both campaigns included partnerships with other Department of Defense and
federal agencies, and made extensive use of traditional and new and social media communication techniques including video, Internet radio, “widgets” and blogs.